709 Global employees at Liberty Specialty Markets have set a new GUINNESS WORLD RECORDS™ title for the largest online video chain passing a water bottle in support of WaterAid. The new world record raised a total of £1,500 for WaterAid. The previous world record was 464 people.
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Our CSR Strategy
Our strategic Corporate Social Responsibility (CSR) framework is divided into three themes, helping us to focus our activities on three community-based issues where we believe we can make a difference. Our CSR initiatives are focussed on projects where we live and work, and in the developing world that:
- Improve education and employment outcomes
- Provide food and shelter for those in need
- Advance health and wellbeing
These projects need to deliver tangible long term benefits.
Serve with Liberty’ is our annual Liberty Mutual initiative, encouraging all staff globally to take part in volunteering projects and get involved in a range of practical tasks and skills-based opportunities.
In 2019, 670 Liberty Specialty Markets employees from our offices around the world dedicated their time to contribute to 64 projects.
In 2020 and 2021, we were unable to hold Serve with Liberty due to the COVID-19 pandemic. However, we had a specific charitable response to COVID-19 as outlined here.
"At Liberty Specialty Markets, we create products and insurance solutions that protect the social and economic development of individuals, communities and businesses across the globe. Our mutual status brings advantages that help to reduce risk in an unpredictable world. We make time for what matters to our partners, aiming to build supportive relationships over time. In short, our mutuality unlocks opportunities to thrive together.
Our CSR mission is focused on helping our communities to prosper, where we live and work, and for those in need around the world. Our charities are carefully selected and our approach includes helping a combination of small, local projects with more well known, larger charities, all of which we believe are making a positive difference. The CSR programme provides a variety of opportunities for our people to volunteer their time and efforts for a good cause.
The COVID-19 pandemic has taught us that now more than ever, we must work together to help those most vulnerable in our communities, through volunteering, corporate donations and fundraising. During this crucial time, we have adapted our programme by holding virtual events, challenges and COVID-19 charitable campaigns. This aligns to our values of putting people first and making things better for our local and wider communities in need.
I hope you enjoy reading and learning more about our work towards making a local, societal and ultimately, a global difference, as one Global LSM."